important tips and tricks dealing with Google
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Do
• A website should have crystal clear hierarchy and links and should
preferably be easy to navigate. • A site map is required to help the users go around your site and in case
the site map has more than 100 links, then it is advisable to break it into several pages to avoid clutter.
• Come up with essential and precise keywords and make sure that your website features relevant and informative content.
• The Google crawler will not recognize text hidden in the images, so when describing important names, keywords or links; stick with plain text.
• The TITLE and ALT tags should be descriptive and accurate and the website should have no broken links or incorrect HTML.
• Dynamic pages (the URL consisting of a ‘?’ character) should be kept to a minimum as not every search engine spider is able to crawl them
• The robots.txt file on your web server should be current and should not block the Googlebot crawler. This file tells crawlers which directories can or cannot be crawled
Don’ts
• When making a site, do not cheat your users, i.e. those people who will
surf your website. Do not provide them with irrelevant content or present them with any fraudulent schemes.
• Avoid tricks or link schemes designed to increase your site’s ranking. • Do not employ hidden texts or hidden links. • Google frowns upon websites using cloaking technique. Hence, it is
advisable to avoid that. • Automated queries should not be sent to Google. • Avoid stuffing pages with irrelevant words and content. Also don’t create
multiple pages, sub-domains, or domains with significantly duplicate content.
• Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with hardly any original content.
Crawler/Spider Considerations
Also, consider technical factors. If a site has a slow connection, it might time-out for the crawler. Very complex pages, too, may time out before the crawler can harvest the text. If you have a hierarchy of directories at your site, put the most important information high, not deep. Some search engines will presume that the higher you placed the information, the more important it is. And crawlers may not venture deeper than three or four or five directory levels. Above all remember the obvious - full-text search engines such index text. You may well be tempted to use fancy and expensive design techniques that either block search engine crawlers or leave your pages with very little plain text that can be indexed
